Aussie label killing it in the States

IT has been worn by some of the world’s most famous bodies … from Kylie Jenner and the Kardashians to Elle Macpherson.

Now Sydney-based activewear label P.E Nation is taking on the lucrative American retail market in a huge way.

“The US actually is our biggest market, it has surpassed Australia,” P.E Nation co-founder and designer Pip Edwards said.

“I was calling it (a recent US trip) ‘Pip for President’ at one point … it’s such a big market for us.

“We have had a lot of interest — we will be spending a lot more time over there.”

P.E Nation already has a string of US stockists, including department stores Nordstrom and Neiman Marcus, as well as Shopbop and Revolve (in Australia, it is sold in David Jones, as well as Stylerunner, The Iconic and its own site, among others).

The buzzy brand — known for cool-girl staples of leggings, crop tops, tanks and jackets — has also released a second capsule collection for Soulcycle, the popular US cycling fitness chain.

Edwards said there are also plans in the works for New York fashion week in September.

“I think we are heading back in September to have a presence during fashion week for more retail activations and meeting with press,” Edwards said.


Kylie Jenner and her sisters Khloe and Kourtney Kardashian have all sported P.E Nation, even taking to their influential Instagram and Snapchat feeds to spruik the brand.

“We still high-five when we see the Kardashians (wearing the brand),” Edwards said. “They’re such a powerful family.”

P.E Nation is nominated for Virgin Australia Melbourne Fashion Festival’s National Designer Award, to be announced next week.

“It’s exciting for an active brand to be recognised on a designer stage,” Edwards said.

“It’s our goal to become a household name — that will definitely elevate us to the next level.

Her latest obsession? Body-sculpting P.E Nation bike shorts, as seen on Jenner.

“I am obsessed with bike shorts. It has a retro, 80s, Let’s Get Physical vibe, that’s why I like the bike shorts,” Edwards told News Corp Australia today.

“Anything with bike shorts and an oversized tee, that’s the streetwear look of the moment. People are sending bike shorts down the runway. Balenciaga has done them, it’s never been bigger than right now.”

So how do you pull off bike shorts, P.E Nation-style?

“It’s about proportion. Wear it with an oversized tee or an oversized sweat (top), with socks and trainers, and a massive jacket,” Edwards said.

“That’s how I would see it. I’m not a heels person when it comes to tights. That would probably be my no-go zone.”

Virgin Australia Melbourne Fashion Fedtival’s National Designer Award presented by David Jones will be announced on March 1.

P.E Nation will feature in Runway 6 and at GQ’s Menswear Runway at VAMFF. See for ticket details.

Kate glows at designer fashion event

A GLOWING Kate Middleton used a stunning print dress to show off her baby bump as she entertained guests at a lavish Buckingham Palace reception.

The Duchess of Cambridge plumped for the stunning black Edrem number just hours after she was criticised for failing to wear black to the BAFTAs as part of a campaign highlighting sex harassment, reports The Sun.

Kate was hosting a reception for the Commonwealth Fashion Exchange, which aims to create partnerships between designing talent in Commonwealth countries.

Australian Foreign Minister Julie Bishop was also expected to attend the event.

In London to discuss Australian Foreign Policy and the benefits of free trade agreements, Bishop has made time to take on another, less official role, as “Fashion Minister”.

Hosting the best of British fashion event with Australian High Commissioner Alexander Downer earlier this week, Bishop caught up Australian designer Willow — who was chosen to be part of the inaugural Commonwealth Exchange Program.

Of her own style, Ms Bishop told News Corp in 2014 that she prefers to buy “investment pieces” but is careful to live within her means.

“I’m careful with what I spend but I also try to buy clothes that will promote an appropriate image for Australia,” she said.

She said she’s a fan of Armani and Isabel Aujoulet, as well as Louis Vuittonand Christian Louboutin shoes.

She was accompanied by the Countess of Wessex, who chose a simple striped Burberry dress.

Kate tenderly rested her hands on her bump as she chatted to a star-studded guest list that included designer Stella McCartney, supermodel Naomi Campbell, and America Vogue editor Dame Anna Wintour.

Kate is expecting her third child with Prince William in April.

She is already mother to four-year-old Prince George and two-year-old Princess Charlotte.

The Duchess made her first public appearance after announcing the pregnancy on World Mental Health Day after missing every official engagement for more than a month.

The time off sparked fears that she could be suffering from hyperemesis gravidarum (severe morning sickness), which may have forced her to announce the pregnancy early.

This story first appeared in The Sun.

How to throw a star-studded party

THEY’VE thrown VVVIP parties attended by Rihanna, Kylie Jenner and Leonardo DiCaprio, including one held in an aeroplane hanger.

Welcome to the world of Melbourne streetwear label, Nana Judy.

The clothing brand — which began in a garage in Kensington — is known for its androgynous streetwear, monochrome tones and seriously famous fans.

“I started the brand when I was 19. We launched big really fast,” said Nana Judy founder Glenn Coleman.

Nana Judy invests seriously big bucks into events held at Splendour in the Grass, Coachella, US nightclub group 1OAK, and For The Love — a boutique, day-long music and lifestyle event on in Melbourne today.

So what makes a party top-notch?

Coleman, back Down Under after a recent trip to Los Angeles, New York and Las Vegas (where Nana Judy presented at Liberty Fairs trade show), should know.

“Obviously good artists … the second one is free alcohol. And the people,” Coleman said.

Founded in 2006 as a contemporary premium streetwear brand, Nana Judy expanded into women’s wear after starting off with designs for the boys.

Nana Judy has its sights set on America, with an office on Melrose Ave in West Hollywood, a showroom in the Big Apple, and plans to open a stand-alone store in Los Angeles’ fashion district (its US stockists already include mega-department store, Bloomingdales).

“We do lots of premium fabrics and details. The celebrities that wear it … we’re organic and cool and people can see that. There’s a culture behind us,” Coleman told News Corp Australia.

So how do you get professional party girl Rihanna to turn up to your event?

“We invited her! A lot of artists wear our clothes, they’re aware of it. They sort of roll in the same places,” Coleman said.

“We were in a booth with her — she was there for like a couple of hours, I think.

“We have the foundations for a great party … we had this airport hanger and built a stage.”

For The Love features Hayden James, Thomas Jack, Dom Dolla, London Topaz, Lastlings and Piero.

Simone Holznagel won’t be fat-shamed

SIMONE Holznagel has shared shocking details of a time she was 19-years-old and an international modelling agency rejected her because of her weight.

Tonight on I’m A Celebrity Get Me Out Of Here! the model who competed on Foxtel show Australia’s Next Top Model in 2011, calls out the unrealistic expectations put on models about their appearance.

Comedian, Fiona O’Laughlin, AFL star Josh Gibson and Holznagel were chatting, when the Guess model disclosed a nasty experience she had when she went to an agency a few years back.

“I went in the room and she said ‘Can you lift up your top?”

When she did, the lady said to her “You look good but you have a lot of baby fat around your face. Maybe you lose some weight,” the blonde beauty imitated, putting on her best European accent.

Shockingly the modelling agents suggestion for effective weight loss was to “Just drink one can of Coca-Cola and have an apple a day.”

The model said there is a lot of pressure, as a model, to look a certain way all the time, “Which is difficult.”

She then recounted a later run in with the same agent in Los Angeles. This time she said “Well you look great now, but I think maybe you should lose some more weight.”

To which Holznagel replied “Well that’s f***ing funny because I just shot my first Guess campaign and everyone loves me.”

I’m a Celebrity Get Me Out Of Here! airs Sunday to Thursday nights at 7.30pm on Channel 10.

Posh faces furious skinny backlash

VICTORIA Beckham has been hit by a furious backlash after using a super-skinny model to promote her 2018 collection of designer eyewear.

The latest campaign for the former Spice Girl’s Victoria Beckham Spring/Summer collection features waif-like model Giedre Dukauskaite posing in the range.

And after the photographs were released on the official Facebook page for Posh, 43, fans were quick to slam her for “promoting eating disorders”.

“This image is exactly why my already tiny daughter thinks she needs to eat less,” said one user.

Elena Mata Westerman wrote: “Sickly skinny! Beckham should be ashamed promoting eating disorders. Her young daughter is heavier than her models. Shame.”

Lorraine Sharpe added: “The model looks very poorly. This look definitely should not be promoted. She looks dangerously thin.”

And Agnieszka Cbulak said: “Beautiful clothes Victoria, but your model looks anorexic. Beautiful girl but doesn’t look healthy … instead of concentrating on her outfit I’m staring at her.”

Victoria has in the past spoken out against skinny models, claiming she had decided against using some “terribly thin” girls to appear on her catwalks.

And in 2010, she pledged to follow the Beauty Is Health campaign created by the Council Of Fashion Designers of America and ban extremely thin models from her shows.

But she came under fire last year after sharing snaps of her new clothing range being worn by tiny model Chantal Habscheid on Instagram.

This article originally appeared on The Sun and has been republished with permission.

Polo’s strict dress code revealed

BILLED as the social event of the summer, the polo attracts a preppy-inspired, well-dressed crowd.

The “polo chic” dress code means no nightclub attire, stilettos or flashing too much skin, according to style experts.

“If you’d see it at a nightclub, don’t even consider wearing it to the polo,” said Lee Elliott, who is a regular at the Alfa Romeo Portsea Polo.

Elliott — who won Georgia Love’s heart on The B achelorette — is behind the Amalfi-themed Casa Amuk marquee, which will host between 700 and 800 ticketholders at Portsea tomorrow.

It’s fair to say Elliott knows polo style etiquette given he has attended “too many (polo events) to count”.

“Boys can have a lot more fun with what they wear to the polo — chinos, shorts, shirts, a tie if they want, and accessorise. It’s a lot more relaxed, the dress code,” Elliott said today.

His go-to outfit? A pair of white chinos, a blue shirt and a blazar teamed with navy loafers.

Thurley designer Helen O’Connor said showing too much skin was a polo no-no.

“The first tip is not to over dress or over expose too much skin,” O’Connor said.

“Don’t get mislead by the beachside location, beachwear is not appropriate and nor is embellished evening wear,” she said, adding polo attire for the girls should be “subtle, stylish and relaxed”.

O’Connor said all-white was the Portsea Polo’s unofficial dress code last year but she expects pastel tones to trend in 2018.

“I think this year it will be about sorbet pastels,” O’Connor told News Corp Australia. “Women at the polo embrace their feminine side and be more playful with their outfits.”

She said statement sunnies were one way to elevate an outfit for the polo field.

“It always gives your outfit a fashion forward edge and gives you an air of intrigue,” she said.

And then there are the shoes. The wedge has always been the favoured polo footwear but Alias Mae owner Tom Kirkhope predicts the block heel will be all over Portsea tomorrow.

“(There’s) nothing worse than sinking into the grass at the polo, so (wear) a pair of block heels, platforms or sandals,” Kirkhope said.


Key VVVIP marquees at Portsea tomorrow include Alfa Romeo, which will host Offspring star Asher Keddie, Carissa Walford, Gracie Otto and Tahnee Atkinson.

Rpple will unveil its social media marketing business venture with Australian model Ellie Gonsalves.

And Bec and Chris Judd will front the enclosure for their fashion brand Jaggad, with Nadia Bartel, Brooke Hogan, and Billy and Nicole Slater on the guest list.

Post-polo, crowds head to the Portsea and Sorrento pubs.

Hotel Sorrento’s Myles Pitt said the venue will be at capacity, with 1100 partygoers expected at the newly-renovated pub on Saturday night.

“The polo finishes at 5pm so I’d suggest to come before 4pm to beat the queue,” Pitt said.

Pregnant Miranda stuns at Globes bash

PREGNANT supermodel Miranda Kerr has turned heads at a Golden Globes party, showing off her baby bump.

Kerr, 34, is expecting a bub to her husband of eight months, Snapchat founder Evan Spiegel, 27. She already has a son, Flynn, 7, with her ex, Orlando Bloom.

Kerr attended the InStyle and Warner Bros post-Golden Globes party at The Beverly Hilton Hotel, wearing the dramatic all-black Balmain look.

The Australian model and Kora Organics founder kept on-theme with the night’s all-black dress code — a show of solidarity with the #MeToo movement against sexism and abuse in Hollywood.

She teamed the halter neck dress with a pair of strappy Giuseppe Zanotti heels, rubbing her growing belly as she posed on the black carpet.

“Miranda, Evan, and Flynn are looking forward to welcoming the newest member of their family,” according to a statement from the couple in November.

Kerr and Spiegel met in June 2015 at a Louis Vuitton dinner in New York, and were married in an intimate ceremony held in Los Angeles last May.

“We were really good friends for a long time before we started dating,” Kerr said.

Kerr was not at the Golden Globes ceremony yesterday where Nicole Kidman won Best Actress in a miniseries for her role in Big Little Lies, while Margot Robbie, Hugh Jackman and Geoffrey Rush missed out in their categories.